SmartPricer
Building confidence in AI driven pricing through clearer workflows, reusable React components and a more coherent product experience.
Read case studyProduct designer based in the UK
I turn complex problems into clear digital experiences.
I’m Andi, a UX/UI designer who brings research, product thinking and visual craft together to create useful, accessible products that work for people and business.
UX · UI · ProductResearch to delivery
Selected work
Problems solved,
not just screens made.
A selection of product, platform and brand work, from early discovery through to tested prototypes and implementation.
Gymon
Taking a fitness app from research and user flows to an accessible visual identity, tested interface and interactive prototype.
Read case study
Electo
A trustworthy identity and intuitive voting experience for a blockchain platform.
BoilerBlaze
A complete service brand and responsive website, designed and coded from scratch.
View website ↗
Jooce
Creating the identity, content and commerce experience for a clothing brand.
View project ↗About me
Designer by craft.
Problem solver by nature.
My route into UX began in industrial design, which taught me to balance human needs, technical constraints and commercial reality.
After moving to the UK, I shifted into ecommerce and digital design, learning HTML and CSS along the way. Today, I work across the whole product process, from research and journey mapping to prototyping, design systems and developer handover.
I care about simple language, inclusive experiences and decisions grounded in evidence. I’m at my best when collaborating closely with product, engineering and business teams.
CuriousCollaborativeEvidence ledAccessible
How I can help
From ambiguity
to useful outcomes.
I connect user needs with business goals, then make the path forward tangible for teams.
Discover
User research, competitor reviews, analytics, stakeholder workshops and problem framing.
Define
Information architecture, journey maps, service flows, requirements and prioritisation.
Design
Wireframes, UI design, prototypes, design systems and accessible interaction patterns.
Deliver
User testing, iteration, developer collaboration, design QA and continuous optimisation.
Have a project or opportunity?